Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the lifeblood of your website’s discoverability. Great content and stunning design won’t help your business if your potential customers can’t find your website. There are two distinct, but equally important, areas of SEO that affect your site’s searchability:
The content and structure of your site determine how search engines like Google will rank it for specific search terms. This includes written content, pictures, video, links, and the overall organization of your site.
Think of on-page SEO as the mechanical parts of your website. It includes everything from metadata and pages titles to links and site structure. And quality SEO does not sacrifice good content for a quick spike in search engine rankings—it works with good content to produce evergreen results.
With proper search engine optimization, anything impeding your site from being the best version of itself will be resolved, and notices like this in a site audit will be a thing of the past.
Who’s linking to your site? Great content is its own reward (that’s why we do on-site) but quality, relevant links pointing towards your website go a long way in search engine rankings. The more quality sites linking to your site, the higher it climbs on the charts. Off-page SEO is not only about link building, but in general it has to do with building the authority of your website and ultimately your brand online.
Some off-page SEO is unfortunately associated with link spamming and other bad practices, but quality off-page SEO works best with relevant sources are paired with high-ranking, reputable sites. It’s all about taking the time and putting in the work to find the right partnerships. It’s worth the wait.
Natural link building is a part of a greater content strategy, and will help increase trust to your domain. You’ll listen to an influencer regarding the validity of a product – high quality and relevant links tend to work in a similar fashion for search engines.
Our SEO Services Include
How We Make It Happen
SEO is not a quick fix; it requires a well-thought, long-term strategy. Luckily, that’s our specialty. We will work with your business and its needs to create an on-page and off-page strategy that won’t just produce a temporary spike in traffic, but a long-lasting solution to help your business soar.
Contact Donovic Media
Your website deserves to live on Google’s front page. Contact us today for a free consultation and let us help your site soar.