Search Engine Optimization
Search Engine Optimization (SEO) is the driving force behind whether people see your brand, and what they see. SEO is your online lifeblood and the sole reason many startups fail or succeed; while established brands can see substantial growth with effective SEO.
Our SEO Services Include:
Thirty-three percent of people click on the first organic (meaning, non-sponsored) link they see in a search engine. From there, the numbers drop substantially. Magnetic content and stunning visuals aside, if your potential customers can’t find your website, it may as well be like a tree falling in the forest. Unfortunately, many websites suffer daily, for want of tweaks they may not know exist. There are two distinct, but equally important, areas of SEO that affect your site’s searchability:
The content and structure of your site determine how search engines like Google rank it for specific search terms. This includes written content, pictures, video, links, and the overall organization of your site. Think of on-page SEO as the mechanical parts of your website, a look “under the hood.” This includes everything from metadata and page titles to links and site structure. And quality SEO does not sacrifice good content for a quick spike in search engine rankings—it should work fluidly with wonderful content to produce evergreen results.
With proper search engine optimization, anything impeding your site from being the best version of itself will be resolved, and notices like this in a site audit will be a thing of the past.
Who’s linking to your site? While great content is it’s own reward (that’s why we do on-site), but sticky, magnetically popular and relevant links pointing towards your website matter a whole lot too. Off-page SEO goes does more than direct traffic your way, it builds esteem and trust around your site. The more quality sites linking to your site, the higher it climbs on the charts. Off-page SEO is not only about link building, but building the authority of your website and your entire brand. Off-page SEO is often treated like a factory-line process, even by major agencies. The results can be damaging, even to the best brands. That’s why we only work with relevant sources, paired with high-ranking, reputable sites. We build partnerships that build brands.
Natural link building is a part of a greater content strategy, and will help increase trust to your domain. People listen to influencers – high quality and relevant links work in a similar fashion for search engines.
How We Make It Happen
SEO is not a quick fix; it requires a well-thought, long-term strategy. Luckily, that’s our specialty. We will work with your business and its needs to create an on-page and off-page strategy that won’t just produce a temporary spike in traffic, but a long-lasting solution to help your business soar.
You wouldn’t drive your car 100,000 miles without a multi-point inspection, so why continue to operate your website without a thorough audit. A professional website audit takes a look under the hood of your online presence to identify any loose ends and ensure everything is technically sound. Our complete website audit includes:
Identification of Domain Issues
This includes a site indexing inspection, making sure there is a proper 404 page, a proper robots.txt, and proper XML sitemap setup, no conflicts between www and non-www site versions, redirect issues, a mobile website pass validation inspection, and HTTPS/HTTP issues (if you have a SSL set up)
A fast loading site improves the overall visitor experience, and it is also an important ranking factor for search engines
A fast-loading website is crucial
Internal and External Links Audit
Not only is this the discovery of any broken links and images, but a check on pages with an excessive number of links
Review of Page and Post Titles, Tags, Metadata, and More
A review to make sure all page and post titles are unique and not too long, as well as proper meta data for each unique page, and a check on alt text for images
URL Structure Integrity Check
A check on URL length, as well as if they are SEO-friendly
General rule of thumb: The shorter the link, the better, but make sure it includes relevant keywords
This is a check to make sure your page-by-page content isn’t too small (word count-wise) or too big (size and bandwidth-wise)
Just as important as the technical SEO is the user experience. This is a visual audit on the design of the website
Know the “why” before you spend time and resources on the “what.” Planning proper keyword research to drive traffic to your website is like a game of chess, and you can’t win without carefully planning the right moves.
Why Keyword Research Matters
Keywords are a game of “choose your battles.” A locally-owned smartphone repair shop would love to rank for the search terms “iPhone” and “Android,” but that just isn’t realistic. And while those two examples are obvious, most require more time and research to discover. That same shop, however, could rank for search terms like “Android repair in Phoenix” or “iPhone repair in Phoenix.” That’s what good keyword research uncovers—what competitors rank for, which keywords have opportunity, and which terms can help grow your business.
Trends and search behavior changes with time and technology. In the past, it wouldn’t have been strange to see keywords that didn’t make much sense contextually on pages. This is because of the way people type to search things. With the prevalence of smartphones and voice-to-text, optimizing for voice and local search is becoming more important by the day. So while your business may have amazing and useful content, it may not be ranking for what you want it to. That’s where Donovic Media steps in.
Our Five Step Process
Keyword research involves a thorough five-step process:
- Our team will analyze your website and set goals for the most desired keywords.
- We research your audience and figure out what they’re searching.
- We look into your competitors to see how they rank for specific keywords.
- We use the best tools to expand your list of opportunistic keywords (and thus make your content strategy more robust).
- And finally, we review and execute.
Link building is an intentional way to optimize and ensure your brand stands out, and it’s a way to build brand authority. The words on your site, the allure of the words about your site and the science behind what makes it shine . . . that magical combination is our specialty. When a popular website makes a relevant reference to your brand, they often hyperlink to your site or social media. The keywords they use to link to you are catalogued and indexed by search engines.
Is Link Building Right for Your Site?
The key to success in link building is more than keywords, it’s knowing that it is really difficult to execute well. Yet, as the experts at Forbes maintain that: “Link building is a necessity if you want your site to earn meaningful rankings in Google search results.” And… “Inbound links are what pass “authority” to your domain and individual pages.” Despite the rampant misuse of factory-line link building, when done right, it’s an essential part of your marketing game-plan.
We’re not about simply the quantity, but we care about the quality. It doesn’t matter if you have over 900 backlinks if the majority of them aren’t good. We will always do a backlink analysis before we start a link building campaign and assess the health of your off-page SEO and link portfolio.
Weak Links Sink Bland Brands: What To Look For
If you have ever seen a movie, or watched a TV show, you’ve probably been distracted by product placement at some time or another.
As Michael Fassbender triumphantly ascends the mountain, defeating his enemies after an Oscar-worthy battle . . . he whips out a Coca Cola. He smacks his lips and utters “oh my, what a fine drink to celebrate our win. I would recommend this soda, Coca Cola, to my friends and family!” Then he stops what he’s doing and smiles, pointing the soda right at the camera.
No matter how awe-inspiring and wonderful the film may be; the sloppy marketing integration takes away from it. Instead, we lose trust in the plot, the message and we see right through the marketing ploy.
Our Authority Building Philosophy
Like a wonderful film, wonderful content doesn’t shove keywords at the reader, as in the example above. Our team understands the importance of attaching quality keywords to quality content. Our white-hat policies paint your links and keywords naturally into a larger landscape, so your brand stands up without sticking out.
There are no shortcuts in quality link building, or the people behind it. We put in the time and effort necessary to create the right partnerships with reputable, relevant publishers. We have the dedication to overcome hurdles that may arise and share your link with quality websites and influencers.
Why Do Backlinks Matter?
Tying into our previous section on this page, your backlink portfolio is the catalog of every link pointing to your website from the outside. Think of it like your website’s digital reputation. When a reputable website links to yours using a relevant keyword or your brand name, that boosts your reputation with search engines.
When undesirable sites, like ones with adult content for example, link to yours it creates undesirable results. Most of the time, links like that come from aggressive attacks from shady competitors. Since you can’t prove who did it, all you can do is stay on top of it. But it can be a huge headache. Luckily, we can solve the problem.
How We Organize Your Portfolio
We use specialized software to discover the links, and we manually go over each site that’s pointing to your site. We discover the sites that just aren’t up to par, or are downright harmful, and separate them from the good sites. Then we compile a disavow file, which basically tells search engines we don’t want them pointing towards your website, and this removes the negative impact they once had.
This is an example of a backlink summary. We look at the overall metrics in the summary first, then move on to the nitty gritty and examine all backlinks on a variety of factors to determine whether they help you or harm you.
But it’s not just about removing bad links—a good backlink analysis can give us the information to learn from the good links so we can replicate their success to build a quality backlink portfolio. So don’t think of a backlink analysis as only finding the bad – we enjoy finding the good as well.
Local SEO, adjusted just right, can be a budget-friendly way to elevate your brand. Location-based marketing, for local or national brands looking to test markets, are a crucial part of your grass-roots SEO footprint. From Google maps to Yelp, there is limitless opportunity to capture the ever-growing mobile market of potential customers in your area.
Understanding Schema Markups
A schema markup is code your website uses to help search engines deliver more useful information to the user on the other end. Think of them like an extended edition of rich snippets (the letters, symbols and numbers that appear below your site’s name on search engines). These little codes tell the internet where your visitors are coming from, and help funnel more toward you.
A clever example of a schema tweak – for instrument lessons.
A schema markup helps the search engine understand what the information means, not just what it says. For example, maybe you own a local deli with a menu on the front page. Schema markups can tell search engines that the “BLT” is a menu item and not just random text on the page.
How Schema Markups Affect Local Search
Schema markups help translate information that ranks well in local search. Menus, reviews, and events are all examples of local information a schema markup helps identify. The clearer that info is to the search engine, the more likely you are to rank for it in your area.
What Else Goes Into Local Search Optimization
Local search is much more than scheming on schema markups. Local SEO is making sure your content is geo-targeted for the areas you’re looking to target. Brands that have locations or concentrations of fans/users also need an evolving approach to local listing sites– Google My Business, Yelp, etc.